The agency of today is Foxy, bright eyed and bushy tailed… small, clever, cunning, fast adapting, light & flexible… responsive to our competitive environment…

FIVE YEARS INTO THE NEW MILLENNIUM, we are seeing the evolution of a much tougher, more competitive marketing environment. Increasing media fragmentation, increasingly similar products and services and deteriorating brand loyalty threaten the survival of marketers and agencies lacking the strategic flexibility to move quickly in adapting to change.

ADVERTISING ALONE IS NO LONGER THE SOLUTION. Today’s marketers realise that an integrated approach, using the synergy of a number of communications mix elements is the only real formula for success they can rely on.

THE AGENCY OF TODAY must think of itself as its client’s marketing partner, learn the client’s business and develop marketing programs with the right strategic fit – only then will results that deliver client satisfaction be achieved.

Intelligent marketers should be turning to clever, fast adapting, responsive INTEGRATED MARKETING COMMUNICATION agencies such as Foxy who can provide a more cost-effective, integrated approach that may include: Sales Promotion, PR, Point of Purchase, or Database Marketing strategies – NOT JUST ADVERTISING. Plus exceptional creative quality and phenomenal client service.

After 21 years in business, serving some of Australia’s major brands and corporates, we know it works! Just ask our clients…or better still, call Foxy with a brief on: 02 9319 1571 or email us
and we’ll prove it to you.

Our People

Peter Fox

Managing Director, Creative Director

Peter co-founded Foxy with his wife and partner Myra, in 1983. In his role as Creative Director, Peter is personally responsible for creative, media and sales promotion strategies, as well as writing & designing advertising, sales promotions & PR materials.

His account experience includes: BAYER, GOODMAN FIELDER, EISA, EMAILAIR and ESPE. Foxy has an MBA with a Marketing Major from Southern Cross University. In addition,he has certificates in Electonic Business & Applications (UTS), Advertising Practice (TAFE, IAA), Direct Marketing (ADMA) and TV Production (AFTRS). Peter is an Associate Fellow of the Australian Marketing Institute (AFAMI), a member of the Graduate Management Association (GMA), the Australian Institute of Management (AIM), and the Australian Direct Marketing Association (ADMA). Peter enjoys a Caffe Latte and swimming all year-round at Bondi. Each year he competes in the ocean swimming series. He also has a black belt in judo. In a career spanning 35 years Peter has competed in state, national and world master’s events.


Myra Fox

Director, Administrative, Financial & Production Controller

Myra co-founded Foxy with husband Peter in 1983. Her role within the company encompasses administration, financial control and production control. Prior to establishing Foxy, Myra ran her own successful business as an Analyst Programmer. Myra has considerable business management, computing and print production experience. Her strengths are her great organising and people skills plus her extensive promotional products expertise gained from working in this industry. Myra plays tennis, enjoys yoga, loves bushwalking and taking adventure holidays to Peru, Africa, and China.