Planned, Ongoing PR

Often PR is ignored or forgotten, yet no one questions the power of editorial endorsement. Whilst advertisers grimace at the high cost of media, they often fail to take advantage of the numerous ‘free advertising’ opportunities available. Few advertisers approach PR in the planned way they approach advertising. Often its all at the last minute and very hit and miss.

Our experience is that business press are willing to run PR, provided it has genuine news value, is well written and meets publication deadlines.

When Foxy is given a brief to produce an integrated campaign which may consist of advertising, direct mail, and sales promotional brochures, we can often add value to your promotions mix by preparing and sending a press release and product picture to the right media.